During my time at Centric, I served as a multi-disciplinary creative MARKETER, managing marketing strategies and brand identity. My role spanned from the strategic execution of complex RFP submissions to serving as the in-house architectural photographer and content creator. I spearheaded experiential design and advertising initiatives while also leading the events and culture team to strengthen internal community and external brand presence. Through a blend of visual storytelling and technical proposal management, I played a key role in securing new business and elevating the firm’s professional portfolio AND BRAND IDENTITY.
ARCHITECTURAL PHOTOGRAPHY PORTFOLIO
MEET THE INTERNS SERIES
In the summer of 2024, Centric brought on 9 new interns on board to gain more knowledge and experience in the construction industry. Each intern had a unique story – so I wanted to capture the days in their lives in action to show our audience what it’s like to work at Centric. This was one of my favorite projects to work on because of the process, which included storyboarding, content creation, videography, motion graphics and more.
2025 Year END recap
It’s always nostalgic to look back on the year we had as a company – for the past two years, I compiled all of the content we took as a marketing team to put together a recap video for our employees and our clients to see and reminisce on the key milestones.
COMPANY HOLIDAY PARTY 2025
Who doesn’t love a good holiday party? Leading the culture & events team at Centric, I have a lot of fun planning curated events. I handle everything from coordination and booking the venues and various vendors, to decorating the space and even creating custom cocktail menus. This recap video perfectly summarizes the vibe of how the party went – people still talk about it to this day!