IMPINJ, INC.

Impinj is a global technology company that connects physical items to the digital world, extending the Internet’s reach from the cloud, through edge devices, all the way to individual products. From 2020 to 2023, I worked with their global marketing team to help shape how that story was told to their consumers.

My work centered on three areas. I helped develop and launch the company’s new website, creating a digital home that better reflected their technology and audience. I designed digital media for web, social, and email campaigns, keeping a consistent look and message across every channel. I also contributed to brand work that refreshed and strengthened the Impinj identity as a whole, so the company’s visual language matched the scale of what they do.

Working with a global team meant designing for audiences across regions and balancing the needs of many stakeholders. The result was a more cohesive brand presence that made a complex technology feel clear and approachable.