PACT is a high-end skincare line concept for men that is simple and easy to use. Product messaging asks men to make a “pact” with their skincare routine and set a goal to use PACT products every single day to keep their skin happy and healthy. Sample promotion designs reinforce that this this skincare line is open to all skin types, no matter the color or age. PACT promises to take care of your skin if you promise to stick to your PACT.